All posts by WBN

Confused about CASL? Read on…

Confused about CASL? Read on…
By Diane Wolf

CASL stands for Canadian Anti-Spam Legislation, and it is important that you understand how it affects you and your business in terms of commercial electronic messages (CEMs). These may include emails, text messages, and some social media posts. The legislation came into effect in stages over the last several years, but here is a summary of what you need to know.

Please note the C in CEM stands for Commercial! This is a message intended to solicit business. The legislation does not apply to messages you send to provide information, or to greet clients. If someone has given you the email address of someone they are referring you to, you are also allowed to send one message to that person, ensuring that it is clear that they can unsubscribe from receiving further messages. You must also give the full name of the person who referred you. For example, if our President told me that you might be interested in working with me, I could email you with the following subject line: “Tracey Ormond recommended I contact you”.

You may not send CEMs to people without their consent. It gets tricky though, because there is an implied consent in some cases. For our purposes, you MAY send CEMs to other WBN members, but you must be sure to include an option for them to unsubscribe to avoid receiving further messages. You must keep track of who has unsubscribed, so that if you download a new member list, you must remove anyone who has previously unsubscribed.

Implied consent is also present when you contact a business whose email address is published clearly, for example on their website. You may also send CEMs to people with whom you have an existing business relationship. If someone has purchased your product or service within the last 24 months, they are deemed to have given implied consent. Again, in both cases, you must provide a way for someone to unsubscribe in order to avoid receiving further messages.

You may also get express consent, where you have someone fill out information requesting that you contact them or sign up for a mailing list. You must make sure you let them know what you are obtaining consent for, what you’ll send them, and ask for their name and contact info. You must also state that they may unsubscribe at any time. This is the kind of thing you might use at a trade show where people sign up to receive your newsletter.

How does this all work for WBN practically? You may use the member list and send a mass email to all members. We recommend that you put something in the subject line like “fellow WBN members” so the recipient understands that you are using WBN membership as implied consent (there is a section under CASL where you may send CEMs to people who are in the same organization as you are). So, the FIRST email you send to the list would not be considered spam. You must, however, immediately remove anyone who unsubscribes, and not contact them again unless they ask you to put them back on your list. It goes without saying that if someone unsubscribes, you shouldn’t phone them either, even though a voice mail is not an electronic message. It may still really annoy them.

If you gather business cards at your table during a meeting, again feel free to send a nice message. Simply saying you enjoyed meeting them or would like to have coffee does NOT constitute a CEM as there is no commercial intent. If you add them to your mailing list, however, this is a CEM and you must provide a way for them to unsubscribe.

There are hefty fines for breaking the rules, but if you are careful to only send CEMs to people who want to receive them, you will be fine. Again, making sure that you put WBN in the subject line or early in the email will help the recipient to understand why they are receiving the message.

Diane Wolf
Diane Wolf Consulting
Encouraging, educating, and empowering communicators for more than 30 years! Find my podcast, Presentation Professor, at iTunes!

Problems bouncing back? It could be your unforgiving nature

Problems bouncing back? It could be your unforgiving nature

By Colleen Carruthers

We all face adversity in our lives. Times when we meet challenges that can’t be overcome or at least appear to be insurmountable in our mind. The way we meet these challenges and ultimately bounce back is called resiliency. And it’s an important attribute because it helps us bounce back from adversity and stress.

Our relationships with others can affect our resiliency. Relationships are often a source of frustration. Differences of opinion and viewpoints can get us angry or upset, and cause us to be in places where we do not forgive. And, forgiveness influences our ability to be resilient.

Developing an ability to forgive is not easy. Forgiveness often challenges the essence of who we are: our values, our principles, our code of conduct and our moral campus. If you challenge these, you are challenging “my most inner me”; how could I forgive?

But there is a difference between forgiving and forgetting.

Many forgive a wrongdoing committed against them or for a hurtful comment made toward them, but they may not forget—ever. This is causes rumination, keeping present what needs to be let go of in order to move on. Like old wine, the longer it sits the better it tastes. With forgiveness the more we remember without letting go, the stronger it impacts our present state of being. It causes us to become anxious, unhappy, neurotic or even physically ill. It controls our ability to be resilient. It becomes all-consuming.

Forgiveness needs to be matched with forgetfulness. The combination of the two increases hope improves health, causes less stress, strengthens immune systems, and creates fewer negative emotions and feelings. And yes, all supported by solid research in the behavioural sciences. This, in turn, changes our outlook to a more positive framework causing us to let go and forget—and ultimately move on. This is reliant behaviour in action.

Ask yourself what is preventing me from being resilient? Who do I need to forgive?  And what do I need to forget in order to be positive and happy, here and now?

Colleen Carruthers
Registered Psychotherapist
The T-R Group Inc.

WBN’s Good Reads List

WBN’s Good Reads List

Over the past few years, the WBN Business Book Club has read some great books led by some fascinating discussions. If you’re looking to be inspired, here are a few suggested by the book club. 

  • Deliver the Unexpected – Richard Robbins
  • Lean In – Sheryl Sandberg 
  • Thrive – Arianna Huffington
  • Our Turn – Kristine Stewart
  • Checklist Manifesto – Atul Gawande
  • The Unstoppable Business Women –  Liz Wendling
  • Start with Why – Simon Sinek
  • Year of Yes – Shonda Rhimes
  • Option B: Facing Adversity, Building Resilience, and Finding Joy – Sheryl Sandberg 
  • You are a Badass – Jen Sincero
  • Pivot – Adam Markel
  • To Sell is Human – Daniel Pink
  • The Productivity Project – Chris Bailey
  • Daring Greatly – Brene Brown
  • Makers – The New Industrial Revolution – Chris Anderson
  • The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How – Daniel Coyle
  • Big Magic – Elizabeth Gilbert
  • David and Goliath: Underdogs, Misfits, and the Art of Battling Giants – Malcolm Gladwell
  • The 7 Virtues of a Philosopher Queen: a Woman’s Guide to Living and Leading in an Illogical World – Barbara Stegemann